Insights
Notes From The Engineering Floor
Short, practical write-ups from the team on software, commerce, cloud and AI delivery.
When off-the-shelf stops paying for itself
Five signals that a SaaS subscription has become more expensive than the custom system it replaced — and how to model the switch before committing.
Running one catalogue across Shopify, Amazon and Walmart
The data model and sync rules that keep pricing, stock and content consistent when the same product lives on four marketplaces.
A migration plan you can roll back
How we move production workloads to AWS or Azure in stages, with a tested rollback at each checkpoint and no maintenance windows.
Grounding an AI assistant in your own documents
Retrieval, evaluation and guardrails — the three things that separate a useful internal assistant from a confident guesser.
Designing dashboards people actually read
Hierarchy, density and defaults: practical rules we apply when turning operational data into a screen someone checks daily.
Estimates that survive contact with reality
Why we scope discovery separately, how we size uncertainty, and what we do when a build turns out bigger than expected.