Property Technology
Real Estate CRM
A brokerage platform combining listing management, buyer matching, viewing scheduling, offer tracking and commission reporting for a multi-office agency.
Client
Cascade Properties
Industry
Real Estate
Year
2024
Duration
6 months
Business Challenge
Leads arrived from seven portals into a shared inbox. Agents competed over the same enquiry, listings went stale across channels, and management could not attribute revenue to any marketing source.
Our Solution
We centralised portal leads with rules-based routing, published listings from one source to every channel, and tied every closed deal back to its originating source and agent.
Engineering
Technology Stack
Chosen for longevity and operational simplicity, not novelty — every dependency here is one we still support today.
6
Core technologies
6 months
Build duration
2024
Delivered
Inside the build
Project Features
Portal lead capture
Every enquiry lands in one queue with duplicate detection and SLA timers.
Buyer matching
Requirement profiles automatically surface new listings the moment they publish.
Listing syndication
One listing record publishes to every portal with per-channel formatting.
Viewing scheduler
Agent calendars, access notes and automated confirmation reminders.
Offer & pipeline tracking
Chain progression tracked to completion with milestone alerts.
Commission reporting
Split calculations and payout statements generated per agent and office.
Development Process
Ride-alongs with agents to map the journey from enquiry to completion.
Portal feed contracts mapped and normalised into one listing schema.
A mobile-first agent view for people who work from a car, not a desk.
Routing rules engine made configurable so offices can tune their own SLAs.
Historic lead volumes replayed against the router before switching live traffic.
Office-by-office rollout with a two-week overlap on the old inbox.
The Results
Lead response time fell to minutes and attribution finally showed which channels actually produced completions.
4 min
Lead response time
2.3x
Viewings booked
7
Portals unified
100%
Revenue attributed
